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If you’re not going through progress or alter, whatever the unique approaches you’ve tried to carry out
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Menjawab persoalan tersebut, Patrick RImba mengambil langkah berani untuk terjun langsung mengedukasi ratusan UMKM mengenai metode Phygital untuk mempermudah pelaku bisnis mengintegrasikan actual lifestyle marketing dan on line method. Mengutip akun Instagram @patrickrimba11 ada 6 strategi Phygital yang bisa diikuti oleh para pelaku usaha, yaitu menggunakan QR Codes, Kiosks, Pop-up stores, AR&VR technological know-how, social networking marketing campaign dan Reside e-commerce. “Phygital punya kans besar dalam membentuk lini bisnis lebih unggul, dan konsumen cenderung memilih layanan yang memudahkan mereka dalam kehidupan sehari-hari,” terangnya. Masih dari penuturan Patrick, membangun tim digital marketing adalah salah elemen phygital untuk meningkatkan tujuan bisnis untuk terus berkembang ke depannya. Beberapa alasan kenapa pelaku bisnis perlu membangun tim digital marketing yang solid antara lain secara teknis, digital marketing dapat memberikan arah yang pasti untuk perusahaan. Namun, yang paling fundamental dari tim digital marketing, yaitu mereka dapat menekan pengeluaran anggaran perusahaan. “Oleh karena itu, tim digital marketing juga mesti melek dengan phygital. Karena phygital merupakan konsep yang menggabungkan pengalaman digital dan fisik yang mampu meningkatkan pengalaman pelanggan,” tutup Patrick. (R-three)